Essay The Crucible - Fear - 987 Words

Fear can lead to a lot of things, but unfortunately, in humans it usually leads to something bad. Throughout history, fear has lead to some of the most violent actions by man, and some of the biggest collapses of organized society. In early American history, the people of Salem experienced this for themselves. Arthur Miller shows this in his book. The society of Salem that Miller creates in The Crucible shows how fear can slowly cause rational thought to deteriorate, leading to mass hysteria and eventually the breakdown of civilized behavior. During Act I, Miller shows how each Salem’s citizens begin to realize this fear they have, and how it is slowly starting to take over their minds. This new idea that witchcraft exists in their†¦show more content†¦Once the people of Salem fully realize their fear, Miller shows how they try to justify this fear, but that they are in fact becoming more and more hysterical. They now try to find a justification for thoughts and their fear of evil. They need some solid proof to back up these accusations that they make, and they need to clear their own names as well. So, they arbitrarily start claiming that â€Å"[they] saw†¦with the Devil†, and that â€Å"[they] saw†¦with the Devil† (45). These unjustified explanations for their fears just shows how truly corrupted their minds become. They start naming their own friends, neighbors, and even their own family in order to clear themselves and more importantly to try to prove that this witchery is really upon them, and to prove that they are not just crazy. What it really does is show how hysteria is setting in, and how they have actually accepted these lies as the truth. While questioning each other on the matter, their breakdown can really be seen through their quick, almost sputtering manner of speaking: Hale: â€Å"Did you call the Devil last night? Abigail: â€Å"I never called him!† Parris: â€Å"She called the Devil? Abigail: â€Å"I didn’t see no Devil!† Hale: â€Å"You cannot evade me†¦(40)† This pace at which they speak proves how they have no real justification, only that they can accuse someone and use that as proof. They speak in little fragments that can barely be consideredShow MoreRelatedThe Fear Of Fear In Arthur Millers The Crucible932 Words   |  4 Pages â€Å"The enemy is fear. We think it is hate; but, it is fear† (Gandhi). While this may be true, what may be a more powerful driver in our lives are the lengths we take to avoid things we fear. The society of Salem that Arthur Miller creates in The Crucible shows how fear can slowly lead to panic and eventually break down civilized behavior. The Salem witch trials occurred in Massachusetts between 1692 and 1693. More than 200 people were accused of practicing witchcraft otherwise known as â€Å"the DevilsRead MoreThe Crucible Fear Essay1191 Words   |  5 PagesArthur Miller’s play The Crucible, fear played an important role and is exploited by the characters in the play. The Crucible beings with a group of girls accusing people of witchcraft for their selfish benefit.Fear is an emotion caused by the belief that someone or something is dangerous, likely to inflict pain , or a threat. Fear is an emotion that is capable of overtaking and controlling one’s state of mind and well being. However , fear can be used as a motivation factor. Fear influenced these peopleRead MoreThe Elements Of Fear In The Crucible967 Words   |  4 Pagesby fear have been prevalent for a very long time, even extending to times before the 17th century. Events in history, such as wars, famines, and plagues have shaped the way people live in todays society. Even today, people live in constant fear over the terrorism that seems to be becoming a staple in everyday living. The Crucible is a play that was written by Arthur Miller during the 1950’s as an implicit way to address the communist accusations by the U.S. government. Likewise, The Crucible focusesRead MoreThe Theme Of Fear In The Crucible940 Words   |  4 Pagesexemplified thoroughly in The Crucible. Hysteria is defined as- exaggerated or uncontrollable emotion or excitement, especially among a group of people. During a time of despair or crisis, people rely on their primal instincts rather than their moral views or opinions. Emotions become more powerful and overwhelming in times of â€Å"hysteria† than any other situation. In Arthur Miller’s The Crucible, Miller uses the theme of hysteria as the deeper meaning of the novel to argue that fear can be manipulated toRead MoreTheme Of Fear In The Crucible1277 Words   |  6 Pages American essayist Ralph Waldo Emerson wrote, â€Å"Fear defeats more people than any other one thing on the world†. The Salem Witch Trials were were a classic example of scapegoating. This book started off in an small bedroom of a man named Reverend Samuel Parris. He lived in Salem, Massachusetts in the year of 1692, where people have been accused as witches and families snitch on each other in the fear of if they do not they would be hanged too. Three young girl was caught acting weird and was sentencedRead More The Crucible - fear and suspicion Essay1944 Words   |  8 PagesIn the Crucible, Arthur Miller shows us how fear and suspicion can destroy a community. As the play develops, Miller shows us how fear and suspicion increase and destroy the community. Throughout the play it becomes apparent that the community gets more and more divided as time goes on. In the beginning there were arguments about ownership of land between some of the villagers. As the story progresses people fear for their own safety and begin accusing their neighbours of witchcraft in orderRead MoreFear in Salem, Massachusetts and The Crucible Essay734 Words   |  3 PagesWhat do you fear in our twenty-first century society? Terrorism, inequality, losing your home, or injustice? Salem, Massachusetts during the seventeenth century feared injustices among the government. Individuals hid and lied to keep safe from being condemned as witches. This era of history is known as the Salem Witch Trials. Arthur Miller’s The Crucible explores the Salem Witch Trials while following the lives of several individuals. The fear and mistrust among the seventeenth century Salem societyRead MoreThe Crucible and The Great Fear Comparison Essay1185 Words   |  5 Pagesonce said, â€Å"We have nothing to fear but fear itself.† What is fear? Fear can be a noun or a verb. In the noun form, it is an unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat. In the verb form, it is to be afraid of someone or something that is dangerous, painful, or threatening. If one person looks into fear, then that person becomes feared. But imagine a whole society or community looking into fear. The fear not only gets larger as itRead MoreHysteria And Fear In Arthur Millers The Crucible970 Words   |  4 Pageshomes, tried for a crime they did not commit, and some even convicted upon false accusations as a result of fear and hysteria running rampant throughout society. The citizens of Salem, Massachusetts experienced this phenomenon in 1692 when the witch trials arose. Arthur Miller portrays this occurrence in his play The Crucible in which he accurately displays the effects that hysteria and fear have on Salem and subsequently how it affects the citizens who are accused without substantial evidence. MillerRead MoreThe Miller s The Crucible - The Powers Of Fear920 Words   |  4 Pages The Powers of Fear in Salem Hysteria is an exaggerated or uncontrollable emotion or excitement, especially among a group of people. Hysteria is fear of the highest degree. Fear is defined as a feeling of agitation and anxiety caused by the presence or imminence of danger. Arthur Miller’s The Crucible, is a story inspired by actual historical events that occurred in Salem, Massachusetts. People in Salem start accusing others of doing witchcraft and then the trend goes on in a continuous

One Hundred Years Of Solitude By Gabriel Garcia Marquez

Sarah I. Motta Pro. Watson College English 101 hour 5 9-29-17 S.I.F.T.T. One Hundred Years Of Solitude The novel One Hundred Years of Solitude written by Gabriel Garcà ­a Mà ¡rquez, takes the reader through a story of a wide variety of emotions. Garcà ­a is widely recognized for his work of magical realism and vivid fantasy, taking the reader from happiness of life to the sadness and depression of death in the book, that are both necessary in order to convey his peculiar conception of the world. He was one of the greatest writers of the 20th century, who was awarded the Nobel Prize for Literature in 1982. Gabriel Garcà ­a Mà ¡rquez was born in Aracataca, Colombia and died in Mexico City in 2014 with the world immediately honoring his†¦show more content†¦Rebecca s excessive amount of memory stored in her mind causes her to lock herself in the house, after the death of her husband Josà © Arcadio. In addition, golden fish is a symbolic item referring to Colonel Aureliano. He spent the majority of his days in solitude, making his golden fish, (Mà ¡rquez 264). The fish represent his effect on the world as well as on his seventeen sons. The imagery that Gabriel Garcà ­a Mà ¡rquez uses is extraordinary. â€Å" A smell of tender mushrooms, of wood flower fungus, of old and concentrated outdoors impregnated the air of the bedroom as it was breathe by the colossal old man weatherbeaten by the sun and the rain,†(Mà ¡rquez 139). That description illustrates and shows the reader the decay of Jose Arcadio Buendia s body into nature as if it has consumed him so long ago through the sense of imagery. The author also uses the color yellow to convey a story and meaning behind the color. Yellow usually grabs ones attention, for example a caution sign or any street sign on the road. It may be used to allude to caution, change, destruction, and death. â€Å"...through the window they saw a light rain of tiny yellow flowers falling. They fell on the town all through the night in a silent storm, and they covered the roofs and blacked the doors and s mothered the animals who slept outdoors,†(Mà ¡rquez 140). The falling of the tiny yellow flowers marks the death of Jose Arcadio Buendà ­a who founded Macondo and it may represent theShow MoreRelatedOne Hundred Years Of Solitude By Gabriel Garcia Marquez1701 Words   |  7 PagesIn his novel, One Hundred Years of Solitude, Gabriel Garcia Marquez utilizes a unique writing style to brilliantly convey the multi-generational origin story the town of Macondo and the Buendia family. By altering the conventional sense of time, and generating multiple characters with similar names, the novel becomes convoluted at times. Nevertheless, Marquez does an exceptional job presenting clear themes while sustaining separate character identities and using multiple narrative methods. The novelRead MoreOne Hundred Years Of Solitude By Gabriel Garcia Marquez1978 Words   |  8 Pagesidentity and are unable to understand their current reality. In his novel, One Hundred Years of Solitude, Gabrie l Garcà ­a Mà ¡rquez describes the destructive nature of the class conflict that ultimately leads to the degradation and annihilation of Macondo. Throughout his novel, Mà ¡rquez details the lives of the inhabitants of Macondo with particular focus on the Buendà ­a family. Over the course of One Hundred Years of Solitude, Mà ¡rquez depicts how the lives of the Macondo natives transform and how the arrivalRead MoreOne Hundred Years Of Solitude By Gabriel Garcia Marquez1372 Words   |  6 PagesOne Hundred Years of Solitude The book â€Å"One Hundred Years of Solitude† by Gabriel Garcà ­a Mà ¡rquez was first published in 1967. The book takes place in a small, isolated village called Macondo. The only way the village was introduced to new inventions from the outside world was through gypsies who visited once in awhile. Josà © Arcadio Buendà ­a who was the authority figure and founder of Macondo who was always up to try new things with what the gypsies brought. Josà © Arcadio’s family was basically inRead More One Hundred Years of Solitude by Gabriel Garcia Marquez Essay1170 Words   |  5 PagesOne Hundred Years of Solitude by Gabriel Garcia Marquez â€Å"The tone that I eventually used in One Hundred Years of Solitude was based on the way my grandmother used to tell stories. She told things that sounded supernatural and fantastic but she told them with complete naturalness†¦. What was most important was the expression she had on her face. She did not change her expression at all when telling her stories and everyone was surprised. In previous attempts to write, I tried to tell theRead MoreOne Hundred Years of Solitude by Gabriel Garcà ­a Mà ¡rquez513 Words   |  2 Pagestelescopes, and magnifying glasses. They are led by a man named Melquiades, who inspires Josà © Arcadio Buendà ­a’s thirst for knowledge and, even after dying, returns to tempt other generations of Buendà ­as. Although a hidden antagonist, Melquiades is the one who brings the temptation of knowledge into the Buendia household and Macondo itself. He inspires Jose Arcadio Buendia to dedicate his life to knowledge and scientific progress. Fr om a religious perspective, this leads the reader to view MelquiadesRead MoreAnalysis Of One Hundred Years Of Solitude By Gabriel Garcia Marquez1895 Words   |  8 Pagessignificant other that slowly cuts you off from everyone you love. Whether the case, most relationships are a stepping stones in our life that teach us vital life lessons about ourselves and the persons around us. In the novel One Hundred Years of Solitude, by Gabriel Garcà ­a Mà ¡rquez 1997, the characters embrace various types of relationships throughout the book expressing the importance they have to the characters’ lives and wellbeing’s, however Epictetus in The Handbook tries to convey the good lifeRead More Magic Realism in One Hundred Years of Solitude by Gabriel Garcia Marquez1295 Words   |  6 PagesMagic Realism in One Hundred Years of Solitude by Gabriel Garcia Marquez In One Hundred Years of Solitude, Gabriel Garcà ­a Mà ¡rquez uses â€Å"magic realism,† to depict how human beings deal with their self-created solitude. â€Å"Magic realism† [Note that the German art critic Franz Roh coined the term â€Å"magic realism† in 1925 to describe a magic insight into reality†][1] is the art of captivating something that in the real world would not be possible and manufacturing it to be believable. It is very differentRead MoreGabriel Garcia Marquez Literary Analysis1489 Words   |  6 PagesThe two fundamental elements that contribute to Gabriel Garcia Marquez in becoming one of the best and successful writers in the Spanish language are being raised and educated by his maternal grandparents and Aracataca his birthplace. Gabriel Garcia Marquez’s grandparents are the essential key that makes him success as a famous writer since his experience, writing style and way of thinking comes from them and eventually all these ele ments appear in his novels. Aracataca his hometown plays a significantRead MoreEssay on The Life of Gabriel Garcia Marquez Exposed in His Works910 Words   |  4 PagesThe Life of Gabriel Garcia Marquez Exposed in His Works   Ã‚  Ã‚   The majority of literary critics would not hesitate in praising the works   of Gabriel Garcia Marquez. Garcia Marquez is often considered one of the   greatest writers to come out of Latin America. Born in Aracataca, a small   town in northern Columbia, he was primarily raised by his maternal   grandparents (Britannica). Biographies often indicate a presence of a large   community including an abundance of relativesRead More100 Years of Solitude Analysis Essay1639 Words   |  7 PagesGabriel Garcia Marquez is an author well known for his use of magical realism. Magic realism is incorporating magical elements in realistic settings or scenarios in a text. In One Hundred Years of Solitude, I believe magic realism serves to drive the themes and messages towards the intended audience. Given the context of the magic realism, and how it is used is effective in Latin countries and essentially changes how the reader perceives or interprets the story. Gabriel Garcia Marquez by using magic One Hundred Years Of Solitude By Gabriel Garcia Marquez One Hundred Years of Solitude The book â€Å"One Hundred Years of Solitude† by Gabriel Garcà ­a Mà ¡rquez was first published in 1967. The book takes place in a small, isolated village called Macondo. The only way the village was introduced to new inventions from the outside world was through gypsies who visited once in awhile. Josà © Arcadio Buendà ­a who was the authority figure and founder of Macondo who was always up to try new things with what the gypsies brought. Josà © Arcadio’s family was basically in charge of the village. Josà ©Ã¢â‚¬â„¢s wife Úrsula Iguarà ¡n has two boys and later in the book has a daughter. The oldest boy is named of Josà © Arcadio â… ¡, the younger one by the name of Aureliano, and the daughter s name is Amaranta. The Buendia family†¦show more content†¦There was also a big massacre of 3,000 workers who were on strike about their jobs in the banana plantation that a company planted in Macondo. The Buendia family liv ed in this town along with other people, but the Buendia’s house was a house that grew larger throughout the story when Úrsula realized that her kids were going to have children of their own. Accordingly, she expanded the home and there were more than enough rooms for everyone. This home is where most of the story takes place and where Aureliano would make him well-known little gold fishes. The amount of love that ran all through the town of Macondo is what kept it functioning. Úrsula and Josà © Arcadio fell in love even though they were told they were cousins; there was a myth that if you were to sleep with someone related to you that your kids would be born with a pig’s tail. Hence, because of this they were afraid to have kids, but they tried it out anyways. This then led to the discovery of the village of Macondo, the place where they’d soon call home and start a family together. Every single one of the kids, they had fell in love with someone, even R ebecca. Josà © Arcadio â… ¡ got Pilar Ternera pregnant, then ran off without telling anyone anything. He returns years later and falls in love with Rebecca, who leaves her soon to be husband to go live with Josà © Arcadio â… ¡. Amaranta then marries the man that Rebecca was going to marry and they end up being happy. Aureliano was also soon to be marriedShow MoreRelatedOne Hundred Years Of Solitude By Gabriel Garcia Marquez1266 Words   |  6 Pages101 hour 5 9-29-17 S.I.F.T.T. One Hundred Years Of Solitude The novel One Hundred Years of Solitude written by Gabriel Garcà ­a Mà ¡rquez, takes the reader through a story of a wide variety of emotions. Garcà ­a is widely recognized for his work of magical realism and vivid fantasy, taking the reader from happiness of life to the sadness and depression of death in the book, that are both necessary in order to convey his peculiar conception of the world. He was one of the greatest writers of theRead MoreOne Hundred Years Of Solitude By Gabriel Garcia Marquez1701 Words   |  7 PagesIn his novel, One Hundred Years of Solitude, Gabriel Garcia Marquez utilizes a unique writing style to brilliantly convey the multi-generational origin story the town of Macondo and the Buendia family. By altering the conventional sense of time, and generating multiple characters with similar names, the novel becomes convoluted at times. Nevertheless, Marquez does an exceptional job presenting clear themes while sustaining separate character identities and using multiple narrative methods. The novelRead MoreOne Hundred Years Of Solitude By Gabriel Garcia Marquez1978 Words   |  8 Pagesidentity and are unable to understand their current reality. In his novel, One Hundred Years of Solitude, Gabriel Garcà ­a Mà ¡rquez describes the destructive nature of the class conflict that ultimately leads to the degradation and annihilation of Macondo. Throughout his novel, Mà ¡rquez details the lives of the inhabitants of Macondo with particular focus on the Buendà ­a family. Over the course of One Hundred Years of Solitude, Mà ¡rquez depicts how the lives of the Macondo natives transform and how the arrivalRead More One Hundred Years of Solitude by Gabriel Garcia Marquez Essay1170 Words   |  5 PagesOne Hundred Years of Solitude by Gabriel Garcia Marquez â€Å"The tone that I eventually used in One Hundred Years of Solitude was based on the way my grandmother used to tell stories. She told things that sounded supernatural and fantastic but she told them with complete naturalness†¦. What was most important was the expression she had on her face. She did not change her expression at all when telling her stories and everyone was surprised. In previous attempts to write, I tried to tell theRead MoreOne Hundred Years of Solitude by Gabriel Garcà ­a Mà ¡rquez513 Words   |  2 Pagestelescopes, and magnifying glasses. They are led by a man named Melquiades, who inspires Josà © Arcadio Buendà ­a’s thirst for knowledge and, even after dying, returns to tempt other generations of Buendà ­as. Although a hidden antagonist, Melquiades is the one who brings the temptation of knowledge into the Buendia household and Macondo itself. He inspires Jose Arcadio Buendia to dedicate his life to knowledge and scientific progress. Fr om a religious perspective, this leads the reader to view MelquiadesRead MoreAnalysis Of One Hundred Years Of Solitude By Gabriel Garcia Marquez1895 Words   |  8 Pagessignificant other that slowly cuts you off from everyone you love. Whether the case, most relationships are a stepping stones in our life that teach us vital life lessons about ourselves and the persons around us. In the novel One Hundred Years of Solitude, by Gabriel Garcà ­a Mà ¡rquez 1997, the characters embrace various types of relationships throughout the book expressing the importance they have to the characters’ lives and wellbeing’s, however Epictetus in The Handbook tries to convey the good lifeRead More Magic Realism in One Hundred Years of Solitude by Gabriel Garcia Marquez1295 Words   |  6 PagesMagic Realism in One Hundred Years of Solitude by Gabriel Garcia Marquez In One Hundred Years of Solitude, Gabriel Garcà ­a Mà ¡rquez uses â€Å"magic realism,† to depict how human beings deal with their self-created solitude. â€Å"Magic realism† [Note that the German art critic Franz Roh coined the term â€Å"magic realism† in 1925 to describe a magic insight into reality†][1] is the art of captivating something that in the real world would not be possible and manufacturing it to be believable. It is very differentRead MoreGabriel Garcia Marquez Literary Analysis1489 Words   |  6 PagesThe two fundamental elements that contribute to Gabriel Garcia Marquez in becoming one of the best and successful writers in the Spanish language are being raised and educated by his maternal grandparents and Aracataca his birthplace. Gabriel Garcia Marquez’s grandparents are the essential key that makes him success as a famous writer since his experience, writing style and way of thinking comes from them and eventually all these ele ments appear in his novels. Aracataca his hometown plays a significantRead MoreEssay on The Life of Gabriel Garcia Marquez Exposed in His Works910 Words   |  4 PagesThe Life of Gabriel Garcia Marquez Exposed in His Works   Ã‚  Ã‚   The majority of literary critics would not hesitate in praising the works   of Gabriel Garcia Marquez. Garcia Marquez is often considered one of the   greatest writers to come out of Latin America. Born in Aracataca, a small   town in northern Columbia, he was primarily raised by his maternal   grandparents (Britannica). Biographies often indicate a presence of a large   community including an abundance of relativesRead More100 Years of Solitude Analysis Essay1639 Words   |  7 PagesGabriel Garcia Marquez is an author well known for his use of magical realism. Magic realism is incorporating magical elements in realistic settings or scenarios in a text. In One Hundred Years of Solitude, I believe magic realism serves to drive the themes and messages towards the intended audience. Given the context of the magic realism, and how it is used is effective in Latin countries and essentially changes how the reader perceives or interprets the story. Gabriel Garcia Marquez by using magic

Top Notch Global Accounting Professionals †Myassignmenthelp.Com

Question: Discuss About the Top-Notch Global Accounting Professionals? Answer: Introducation In this passage, I aim to develop my own brand and discern its strengths and weaknesses based on other top-notch global accounting professionals. It is indispensable for me to understand the changing dynamics of business and corporate communication. Firstly, I have to create my own brand and compare and contrast it with two influential accounting professionals. In this section, I have to consider two eminent accounting professionals Ben Kellaway, Executive-HR and Marketing, Finance, Commonwealth Bank of Australia and Anthony Matis, General Manager-Business Development (Education), CPA Australia. For the assignment, LinkedIn profile management will be an important tool for understanding their strengths and weaknesses. The first accounting professional is Ben Kellaway, Executive-HR, Marketing and Finance, Commonwealth Bank of Australia. Ben Kellaway is supremely talented and formed an effective nexus with colleagues from the corporate world. Ben Kellaway is fundamentally a commerce graduate (Accounting and Organizational Behaviour) from Macquarie University, Australia. In addition, he pursued a diploma degree in Cost Accounting from the Institute of Chartered Accountants Australia. Professionally, he is highly networked and dynamic. He first started with BKR Walker Wayland, Sydney, Australia as an Account Manager. In that company, his role is to prepare statutory financial statements, conduct client management and participate in financial audits. Later on, he moved to Commonwealth Bank, Sydney Australia and subsequently, he reached the top-most position of the Bank. The second accounting profession is Anthony Matis, General Manager-Business Development (Education), CPA Australia. After graduating from Macquarie University and Southern Cross University, he joined the CSR Rinker Credit Union (Select Credit Union) as Non Executive Director. Later on, he moved to CPA Australia as General Manager and currently he holds the position of General Manager-Business Development (Education), CPA Australia. These two accounting professionals are very strong and dynamic in the respective sphere. By dint of merit and calibre, they have attained the height of success in the corporate world. The major strong points in their profiles are they are highly networked and have always used opportunities that came on their way (Brems et al., 2017). They are very diligent and productive, as far as their domain is concerned. For them, education feeds the right purpose and takes them to the pinnacle of success. These profiles have no weak points and the aspirant accountant professional should use their examples. In this section, I have to explain three differences of their personal branding. The first difference is Anthony Matis developed an Education brand and Ben Kellaway is an Accounting professional. Matis is more networked and effective than Ben Kellaway, as far as LinkedIn profiles are concerned. According to LinkedIn, Ben Kellaway pursued more courses (Accounting degree and Chartered Accountancy) than Anthony Matis. In order to create a personal brand, I should follow their examples and expand the horizon of my knowledge. The concept of Personal Branding can be explained as the recurrent process of developing a personalized image that strikes a chord with others in that respective field (Khedher, 2014). I have to select my target audience and outline branding mission for that particular domain. Based on the subject accounting, I aim to develop my own brand. At the same time, I intend to analyse the lessons gained from Career Boot Campaign 2017-Manchester. In 2017, I have attended the Career Boot Campaign in Manchester, England. I was greatly influenced by the particular event and the speakers motivated me to understand my basic needs. At the same time, they asked me to know where I was standing in the present and what would be my needs in the future References Brems, C., Temmerman, M., Graham, T., Broersma, M. (2017). Personal Branding on Twitter: How employed and freelance journalists stage themselves on social media. Digital Journalism, 5(4), 443-459 Khedher, M. (2014). Personal branding phenomenon. International journal of information, business and management, 6(2), 29

Strategic Management of Woolworths Limited Free-Sample-Myassignment

Question: Identify a Corporation with Product or Service Portfolios that Span Multiple Business Units. Answer: Introduction Every business encompasses some risks like external and internal factors that can affect any organisation severely. To avoid maximum risks, a company should incorporate strategic management in its business that helps it in finding, analysing and determining the best possible opportunities in the market (Davies and Ellison, 2003). It depicts and controls the macro and micro environment of the company consistently that affects an organisation positively as well as negatively. In this report, we are analysing the strategic business management of Woolworths Limited which is one of the largest companies in Australia. The company deals in many segments and expanded its stores in New Zealand and Africa (Woolworths Group, 2016). In this study, we will be discussing various other business units of the company with its product and service portfolios. Along with this, revenue centre of business units and external environment of the company will be detailed. Lastly, for improvising its market condition, suggestions will be given to illustrate its market opportunities profoundly. Exploration of Corporation Corporation is any unit or organisation that works or engaged in some productive activity to achieve a definite goal and objective. It is formed with group of people or entities that helps in assembling the resources for the success of the organisation (Lamb, et al. 2011). Woolworths is one of the top positioned and largest companies of Australia in supermarket and grocery retailer industry. Its headquarter is in New South Wales, Australia established in 1924 and has captured the New Zealand and African market conveniently (Kotler, et al., 2015). Its largest segment is food and retailing department in Australia that generates the highest revenue among its other units. Every business has a unique corporate identity due to different logo, slogan, massage, vision or aim that differentiates its image from its other competitors. Corporate identity is essential to ensure the customers remembrance for a fixed identified product or brand (Janet, et. al., 2015). Along with this, it ensures the goodwill of the company all around the world in front of its competitors. Besides that, Woolworths gives multi-option retailing choices to its customers and committed to provide excellent services in low prices and high quality. It has a single logo for all of its stores in Australia (Woolworths Group, 2016). It operates online and offline services in the Australian market with profound knowledge of local customers requirements. The company has a vision ' to deliver to customers the right shopping experience each and every time'. The company also believes in customisation of the products to reach its targeted audience and possess various its own brands like Select, E ssential, Macro (Woolworths Group, 2016). However, the company covers all age group products, but focuses to gives better options for high income earners and working class families. Product portfolio is the options or diversified product lines of the organisation which are offered of their customers (Baack, et al. 2013). In addition to this, services portfolio is the classification and collection of financial or non-financial services involving product sales delivered to its respective consumer (Knox, 2015). Woolworths has the largest geographical coverage in Australia and offers enormous and different product and services to its customers (Woolworths Group, 2016). It deals in major brands like Woolworths/Safeway Supermarket, Big W, Dan Murphy's, Dick Smith Electronics, BWS, Smith Powerhouse and Tandy (Woolworths Group, 2016). Mainly, Woolworths has 7 department divisions and offers its product/service in Supermarkets, food retailing, petrol, liquor, general merchandise, home improvement and hotel and gambling. Investigation on Business Units Strategic Business Units (SBU's) are the diversified businesses owned by the same organisation delivering various other products and services in the market. SBU's are the entities which are operated separately financially as well as functionally from the group of the company (Baack, et al. 2013). Strategic Business Units have its own share of profits and losses and has own different brand for its products sale. Market condition highly affects the strategic business units of a company but administered by the associated management by adopting the changes and analysing the threats rightly. These Units has their own vision, mission and set of objects. They are independent in nature so that businesses can be carried out with controlled efficiently and flexibly administered too (Knox, 2015). Identification of business unit Woolworths has various business diversifications and deals in various products. In supermarkets and food retailing sector, Woolworths, Countdown, Food for less, Flemings are some popular stores of Woolworths Group (Woolworths Group, 2016). Furthermore, separate business unit for petrol is Caltex Woolworths, in liquor BWS and Dan Murphy's, Big W in general merchandise and Masters in home improvement along with ALH Group in hotels and gambling business. Thus, the company holds the majority market sectors in Australia and deals in pretty much all goods and hospitality services from home furnishing to entertainment business (Woolworths Group, 2016). For now, the present report is focused on the grocery and food retailing sector categorised as Supermarket. Product Line and service Line Product line is the range of products that are categories in same manner such as same price range, aforesaid utility products, identical target audience, related or complementary products (Armstrong, et al., 2014). Product line helps a company to differentiate its product and to ensure the wide range of options for their customers. In case of Woolworths, product ranges from fresh food items, fruits and vegetables to ready-to-make food items with recipes, packaged food from its own brand as well as other local brands (Knox, 2015). Apart from this, the company also offers stationary items, liquor, magazines and daily products/general merchandise in its Supermarket stores. However, in case of service line it is associated with the benefits and information sharing services comprised with or without product. The company offers services like insurance, hospitality and gaming along with home furnishing. In case of supermarket the company has limited product line including loyalty schemes su ch as credit card and rewards for customers and frequent shoppers club (Kenny, 2012). The company also provides online services with home delivery facility. Business Unit Revenue Centre Revenue centres of business are the stores that monitor and analyses all the financial losses and profits of the company. In addition they are the main financial data stores that keep on watch over supply chain management and operational management simultaneously (Armstrong, et al., 2014). In Woolworths, the companies supermarket and retail sector is the core business and all revenues are generated from this business unit. Further, it is responsible for reporting all the cost allocation and recording of other profit earning business units data collection. This centre is the main financial source centre of the company that is responsible for the direct sale of products and services to the customers or third party (Armstrong, et al., 2014). As a financial highlights company has a sale of $58 B all over the year 2016 which 1.2% from the 2005. Australian food and petrol sales are recorded at $39,410m with endeavour drink group at $7,589m (Google Finance, 2017). The earning before interest and taxes are $1,760m which is 40.8% less from 2015. Thus, the result shows the continuous declining in the sales and profits of the company in Australian markets (Woolworths Group, 2016). External Environment Analysis (PESTEL Analysis) Macro environment analysis is very significant for any business as it outlines the external factors that highly influence the growth of the company. These factors can not be controlled by the company but adoption and alteration according to the competition can ensure a business growth (Lancaster and Massingham, 2010). These factors also help the company in diversify their products with their competitors while following the rules and being unique with the concept. Macro environment embraces six basic factors called as PESTEL acronym includes Political, Economical, Social, Cultural, Environmental and Legal. This analysis represents challenges related the Australian retailing and grocery markets as follows: First, Political and Legal factors- As the Australian government has a direct influence in the retailing and supermarket industry, it monitors and controls the legislation and administration of supermarket industry (Valenzuela, 2013). Laws associated with Australian competition and consumer commission (ACCC), legislating trading hours, commonwealth government, the foreign investment review board (FIRB) and the trade practice act (TPA) are some legislations that affects the supermarkets and make it risky for the new entries. Sometimes government interference and disturbance discourages the existing and new market players of this industry. Woolworths is a popular brand in Australia, functions fairly stable in the Australian market. However, losses of the business and risk are not significant (Knox, 2015). Second, technology- the company incorporates highly information technology in operating and administration its functions. It adopts new technologies with the help of global electronic marketing and merchandising network (Hutt and Speh, 2012.). Its supply chain and distribution system is also based on IT which enables company for cost cutting. Moreover, according to competition and cut- throat rivalry online facility of Woolworth is its USP; it ensures its customers flexibility and home delivery advantages. Third, economic factors such as at the time of depression and inflation it impacts the supermarket industry. Additionally, higher unemployment also influences the supermarket profitability (Foxall, 2014). Global financial crisis and other major financial influences are less shown in the Australian market. In fact Australian retail industry market is the only market which is more stable and continues with the same pace even at the lime of global recession. Thus, Woolworths is not influenced by the global segment of the economic crisis but domestic market can influence it slightly (Kenny, 2012). Forth, Social and cultural factors- in dense competitive and highly replaceable market condition, the company has adopted the trend with significant profitability. People are shifting towards healthy and fresh food plus, people are choosing more focused healthy lifestyle. The company has adopted same policies in its supermarket offering wide range of fresh and healthy products to its customers (Knox, 2015). Moreover, customers are seeking for good marketing schemes and affordability of the products, which is also being initiated by the company as loyalty scheme and various price ranges for single product according to quality respectively. Fifth, environmental factor- the company is already emphasised to use Eco-friendly products as well as involved in activities to reduce the environmental harm. It also prioritises the slumping in the wastage of natural resources such as water and coal. Further, it aims in dwindling the carbon footprints of the company. Woolworths recycles and reuse its resources to minimise the waste and creates recyclable products for its customers (Knox, 2015). The company incorporates the corporate social responsibility for the better future of next generation. Substantial Competitive Advantage and its Factors Substantial competitive advantage is referred to the unique or diversified product, approach, process or design that can not be repeated by the competitors (Richter, 2012). It helps in the survival of the company in the competitive market and from safeguards its existence from rivals. In addition, the competitive advantage is an essential part to entice customers and offer them its product in its own price to gain maximum profit (Richter, 2012). The factors that influence the substantial competitive advantage of a company are innovation in a product, information technology, managerial capacity and relation of company with its suppliers. The product innovation is very essential to grab the attention of the customer plus it reduces the competition between the products of other companies. Information technology ease and fasts the services of any company, it also provides uniqueness in the approach of the company (Proctor, 2014). Managerial capacity is the most vital element that influences the internal management for the company and appropriate response to the customers. Thus, an effective and strategic management in managerial level is very necessary to create a successful supply chain and operational flexibility. Lastly, suppliers are the core source of any products and hence, relationship with them matters for a companys longevity. Supplier with good profits and benefits supplies the good quality of material and supports the organisation even in the worst market conditions (Paley, 1999). Woolworth has a competitive advantage over its competitors in low price ranges offend by the company. The company aims to establish long term relationship with customers and provides high quality of fresh and healthy products in a single roof. To make the experience unique and different it uses many facilities such as loyalty points and credit card system. Woolworths has a very renowned name in the supermarket sectors of Australia which is itself creates competitive advantage for the company (Woolworths Group, 2016). Strategic Direction and Recommendations Strategic direction is matching and following the portfolio of the company by the strategic goals of the company (Bowersox, 2004). The company customises and modifies its functioning to match the portfolio with its strategic goals and objectives. It ensures the organisation that they are operating and function in the market as per their standards and they are persistently achieving their set aim in a reasonable time effectively (Paley, 2006). As a suggestion for future, the company should restructure its price strategy. Woolworths prices as per the standard are higher in Australia than other supermarkets. The main reason is the target market of the company that is higher earning income people and working class people only. They are maintaining the high price margin in the market that kept the price of the products expensive (Harrison and St. John, 2009). In the case of qualitative goods, they are also offering the same and homogeneous goods as other supermarkets are offering. As a long term survival, the company is failing in front of other global competitors due to higher prices and same goods (Kroenke, et al., 2013). Thus, the company is recommended to change its price strategy for longevity of the company. The prices should also be based on the competitors prices to attract wide range of customers. It has very good goodwill and sterling market share but it would not be stable for the long term. Apart from this, company should also search and approach for other major markets. It will help them to be in competition with global markets (Fresh perspectives, 2006). More ventures, acquisition, mergers and franchising are required to expand the core business of the company in new geographical reason. Moreover, the company should also keep a watch on cultural change and its adoption according to the situation. Conclusion In the end the above discussion shows the strategic aspects of Woolworths. The company is using low price strategy and aimed to provide products services for higher income earned section. The company offers wide range of products and deals in various strategic business units. The company is using Eco-friendly products and practice some activities to save natural resources of earth. Due to continuous external pressure and intense competition the company is advised to revise its price and expansion strategies. References Armstrong, G. et al. 2014. Principles of Marketing. Pearson Australia. Baack, D. W., et al. 2013. International Marketing. SAGE. Bowersox, 2004. Strategic Marketing Channel Management. Tata McGraw-Hill Education. Davies, B., and Ellison, L. 2003. 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